Campaigns
A rare opportunity to re-make a major CPG brand for the modern era, driving a big time boost in sales. Challenge: Yogurt for breakfast is old news, and sales of this morning favorite were falling ...

Dannon Oikos

Turning every moment into an opportunity to play. Challenge: Everybody plays mobile games. Nobody talks about them. Insight: Mobile games from Google Play can make everything more fun. Even ...

Google Play Experiential: Play to Pay

A transmedia activation to bring Steven Spielberg's sci-fi blockbuster into the real world. Challenge: Use the Google Play ecosystem to promote the film adaptation of Ready Player ...

Ready Player One

Introducing Ken Burns' important new film to a wider audience. Challenge: This fascinatingly complete Vietnam War documentary is a tough sell for the internet generation, clocking in at 18 ...

Ken Burns: The Vietnam War

It's easy to upvote, like, or share online. Voting in real life requires a little extra effort. We worked with YouTube to create a national effort to get the Online generation to sign off and Vote ...

YouTube: Vote IRL

As the culture of advertising evolves, alcohol brands are taking on new roles: as advocates for craftsmanship, innovation, and togetherness. The following spots and campaigns show off some of ...

Spirits Brands

Challenge: Since the dawn of advertising, cleaning products were marketed exclusively to women... Insight: ...ignoring the tens of millions of men who buy their own supplies and clean up their ...

Hero Clean

A last-ditch drive to get more young Americans signed up for the Affordable Care Act. Challenge: The Affordable Care Act extended coverage to tens of millions of Americans, but the younger ...

The White House: Youth Enrollment Day

In an age where most things have gone digital, a mechanical watch is a rare holdout. No batteries. No circuit boards. A delicate balance of gears, springs, and weights makes it tick. And it's one of ...

Martenero

A series of commissioned and spec spots for Chevy, which aired in the US. Challenge: Do more with less, and find new ways to bring the "Chevy Runs Deep" platform to life. Insight: Chevy runs deep ...

Chevy

Challenge: Bakers are big time butter users, and we wanted them to reach for Organic Valley first. Insight: The holiday season is like the Super Bowl for bakers. How could we form a connection with ...

Organic Valley Butter

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