Dannon Oikos

A rare opportunity to re-make a major CPG brand for the modern era, driving a big time boost in sales.

Challenge: Yogurt for breakfast is old news, and sales of this morning favorite were falling flat—especially in the coveted millennial market.

Insight: When the workday ends, the side hustle begins. Most millennials have a passion they pursue after hours, and need extra energy to burn the candle at both ends. With the right balance of protein, low calories, and those good carbs, Dannon Oikos could possibly be the perfect anytime snack to fuel your hustle.

Idea: Fuel your hustle. Be Unstoppably You. A complete campaign, rebrand, and redesign to transform Oikos Greek Yogurt from breakast goop to power sauce. Using real life side hustler (and yogurt fan) Misty Copeland as our spokesperson, we grew sales by 23% and increased millennial purchases by 167%.

Role: Creative Director

 

Case Study Video

Misty Copeland Spot

Social

 

TV Spots

Branded Content Extensions

 

https://www.buzzfeed.com/oikos