Google Play Experiential: Play to Pay

Turning every moment into an opportunity to play.

Challenge: Everybody plays mobile games. Nobody talks about them.

Insight: Mobile games from Google Play can make everything more fun. Even laundry.

Idea: Leave your quarters at home. We created the first ever laundromat where you Play to Pay. Level up in any of our featured titles to earn free coffee, snacks, and even a wash and fold service. We supported this unique activation with a series of interactive ads that show how play can the average to the extraordinary.

Role: Creative Director

The Videos

How they worked on social:

The Experience