Ready Player One

A transmedia activation to bring Steven Spielberg’s sci-fi blockbuster into the real world.

Challenge: Use the Google Play ecosystem to promote the film adaptation of Ready Player One.

Insight: Sci-Fi fans dream that their favorite fiction could be real. Let’s grant their wish.

Idea: An IRL version of the famous Hunt, with clues embedded in every trailer, celebrity appearance, and  even games. We designed a complete plan as a collaboration between Google Play and Warner Brothers.

Role: Creative Director