YouTube: Vote IRL
It’s easy to upvote, like, or share online. Voting in real life requires a little extra effort. We worked with YouTube to create a national effort to get the Online generation to sign off and Vote IRL.
Some of the biggest influencers and YouTube stars participated in the campaign, including a cameo from The President himself.
(He even read the joke!)
Role: Creative Concepting, Writing
Case Study
Recap
POTUS