YouTube: Vote IRL

It’s easy to upvote, like, or share online. Voting in real life requires a little extra effort. We worked with YouTube to create a national effort to get the Online generation to sign off and Vote IRL.

Some of the biggest influencers and YouTube stars participated in the campaign, including a cameo from The President himself.

(He even read the joke!)

Role: Creative Concepting, Writing

Case Study

Recap

POTUS