Spirits Brands

As the culture of advertising evolves, alcohol brands are taking on new roles: as advocates for craftsmanship, innovation, and togetherness.

The following spots and campaigns show off some of the approaches I’ve explored as a Creative Director, writer, and content producer.

Sam Adams: Craftsmanship 

A content series for Digital and TV about real life creators celebrating the love of the craft in everything from making records to making beer.

Role: Creative Director / Story Edit / Sound and Mix

Bacardi: It Started With A Party

We helped Bacardi find a modern spin that stayed close to their nightlife roots, telling the stories of great ideas, great adventures, and great friendships that started over a Bacardi. Here’s the story of DDP, or Decentralized Dance Party.

Role: Creative Director / Soundtrack

Hendrick’s Gin: The Curiositorium

An older, award-winning campaign and site that brought the old-timey aesthetic of Hendrick’s gin to life, while celebrating the unusual ingredients that made it a hit.

Role: Writer / Concepts

Diageo / JB: The Host

Shot at a real party, this spec spot turned into a real commercial. A charming ode to the filler of drinks, maker of introductions, and playwright of playlists that turn an evening into an event.

Role: Director