Hero Clean

Challenge: Since the dawn of advertising, cleaning products were marketed exclusively to women…

Insight: …ignoring the tens of millions of men who buy their own supplies and clean up their own messes.

The Work: I helped create the first ever CPG cleaning line with male-oriented branding, packaging, and scents: Hero Clean is designed by men, for men to handle the toughest messes. Bring on the grass stains. The muddy trucks. The BBQ grease. They don’t stand a chance.