The White House: Youth Enrollment Day

A last-ditch drive to get more young Americans signed up for the Affordable Care Act.

Challenge: The Affordable Care Act extended coverage to tens of millions of Americans, but the younger generation wasn’t signing up.

Insight: Young people think they’re invincible. But they’re wrong.

Idea: You never know what crazy things might happen. So just get covered! From the culture that brought you fails and #totallyme, a complete campaign and social call to action to inspire the next generation to sign up.

Influencers, celebrities, and even FLOTUS herself got in on the action, culminating in a White House Event. Our efforts helped drive one of the biggest enrollment days in the history of the ACA.

Role: Creative Director

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