YouTube Rewind

YouTube Rewind is an annual video recap of the best, biggest, and most memorable YouTube moments of the year. A collection of famous YouTube creators from all over the world comes together for a multi-location, multi-day shoot with cameos from everyone who was anyone on the internet.

Big Spaceship was asked to amplify the Rewind impact with a simple social campaign, and make the most of the YouTube star power hanging out on set.

We decided to make our creator’s gif wishes come true, asking YouTube’s biggest stars what they’ve always wanted to do…and then making it happen. The resulting series of weird, wonderful, and wildly popular, helping extend the Rewind experience into the social space.

Role: Creative Director