Organic Valley Butter

Challenge: Bakers are big time butter users, and we wanted them to reach for Organic Valley first.

Insight: The holiday season is like the Super Bowl for bakers. How could we form a connection with baking culture and help make Organic Valley butter the go-to?

Idea: Turn the holiday baking rush into a new cooking cultural moment: Butter Season. A series of videos, illustrations, posts, and targeted ads showed bakers getting fired up for the baking rush, making a real connection with the culture.

The campaign was so effective that it had to be ended early. Why? Organic Valley sold out of butter.

Role: Creative Director

Case Study Video 

Videos

Poster

Social